Lesson 1.1: Welcome to the BIY Program

• Introduction to the program and its goals.

• Why this course was created and how it benefits service-based business owners.

• Overview of the program structure and what to expect.
  
  

Lesson 1.2: Meet Your Instructor - Chiara

• Brief introduction to Chiara’s background and expertise.

• Explanation of why Chiara is qualified to teach this course.

• Invitation to engage and ask questions throughout the program.
  
  

Lesson 1.3: The 4-Step Blueprint to Building Your Business

• Understanding funnels

• Overview of the 4-step process: Website, Google My Business, Email Nurture, Eventbrite.

• Explanation of how each component fits into the overall strategy.

• Benefits of following this structured approach for service-based businesses.
  
  

Lesson 1.4: Basic Revenue Modeling, Goal Setting & Planning Your W2 Exit

• Introduction to revenue modeling and why it's important for service-based businesses.

• Using a spreadsheet template to determine how many packages you need to sell to hit your revenue goals.

• Planning a seamless exit from a W2 job, including setting financial goals and timelines for transitioning to full-time business ownership.

Lesson 2.1: Purchasing a Domain

• How to choose a domain, where to purchase it, and how to check for trademarks.

• Best practices for selecting a memorable and professional domain name.
  
  

Lesson 2.2: Basic Branding for Your Business

• Introduction to branding essentials: logo, colors, typography, and overall visual style.

• How to define your brand’s personality and visual identity.

• Using AI tools to create logos, select color schemes, and design typography.
  
  

Lesson 2.3: Website Messaging Workshop

• Step-by-step guide to crafting effective messaging for your website.

• How to communicate your unique value proposition and connect with your target audience.

• Using a worksheet to develop clear, compelling content for your site.
  
  

Lesson 2.4: Creating Freebies (Optional)

• How to develop effective lead magnets that convert and why they are important for every business.

• Examples of easy-to-implement lead magnets, such as e-books, checklists, and templates.
  
  

Lesson 2.5: Developing Your Website - Step by Step

• Options for where to build a website (e.g., Squarespace, Wix).

• How to easily build one yourself without coding, and options for outsourcing.

• Crafting your website’s messaging using provided templates and worksheets.
  
  

Lesson 2.6: Integrating Booking Systems

• How to set up online booking capabilities using Acuity or other tools.

• Best practices for streamlining client scheduling and payment.
  
  

Lesson 2.7: Quality Control & Website Checklist

• How to do quality control on your website before going live

• What you need to include on your website to make it compelling.

• Website Best Practices (Checklist)
  
  

Lesson 2.8: Launching the Site

• How to turn the website live and conduct quality assurance to ensure everything is working smoothly.

Lesson 3.1: Understanding Google My Business (GMB) and Why It Matters

• Explanation of GMB and its role in local search results.

• Importance of ranking in the “snack pack” and driving traffic through GMB.
  
  

Lesson 3.2: Creating & Optimizing Your GMB Profile

• How to set up your GMB profile correctly.

• Tips for optimizing your profile to rank higher in local searches.

• Gathering reviews and using them as trust signals for your business.
  
  

Lesson 3.3: Driving Traffic Through GBP

• How to generate traffic through GBP until it becomes an automated source of customers.

Lesson 4.1: The Importance of Email Marketing for Service-Based Businesses

• Explanation of why email is a key asset and how it provides direct access to clients.

• Overview of Chiara's specific email strategy: onboarding, automated nurture, and manual newsletters.
  
  

Lesson 4.2: Fundamentals of Email Writing

• How to write compelling emails, conduct A/B testing, choose good subject lines, and avoid spam filters.
  
  

Lesson 4.3: Creating Customized Onboarding Campaigns

• How to develop different onboarding campaigns based on lead generation sources (e.g., Eventbrite, freebie downloads).

• Crafting an initial sequence of 3-7 emails to engage and introduce new leads.

• Tips for ensuring each onboarding series aligns with client needs and interests.
  
  

Lesson 4.4: Building a 90-Day Automated Drip Campaign

• Setting up an automated 90-day email campaign to nurture leads.

• Guidelines for writing 70% value-based content and 30% promotional content.
  
  

Lesson 4.5: Maintaining a Manual Newsletter

• Creating ongoing newsletters (sent weekly or monthly) that keep your audience engaged.

• How to use newsletter analytics to identify high-performing content and refine your strategy.

• Leveraging successful newsletter content to improve your automated drip campaigns.
  
  

Lesson 4.6: Developing Funnels

• How to create automated email campaigns that convert leads into paying customers.

Lesson 5.1: Why Eventbrite is a Powerful Tool for Lead Generation

• Explanation of how hosting events can introduce potential clients to your services.

• Overview of the benefits of workshops and webinars for attracting leads.
  
  

Lesson 5.2: Planning & Hosting Effective Workshops

• How to choose topics that attract your ideal clients.

• Step-by-step guide to setting up an Eventbrite event.

• Tips for running engaging and successful workshops.
  
  

Lesson 5.3: Following Up with Attendees

• How to transition event attendees into clients through effective follow-up.

• Using Eventbrite workshops as a lead magnet to grow your email list.
  
  

Lesson 5.4: Additional Ways of Finding Customers

• How to determine if other methods of finding clients are right for you, including a breakdown of costs and time required.

Lesson 6.1: Common Roadblocks & How to Navigate Them

• Addressing technical difficulties, slow growth, and marketing challenges.

• Adapting your strategy based on performance and feedback.

Lesson 6.2: Frequently Asked Questions

• Answers to common questions about each step of the process.

• Additional tips and advice for implementing the BIY strategy effectively.

Lesson 7.1: The Benefits of Partnerships for Service-Based Businesses

• How partnerships can help expand your reach and credibility.

• Different types of partnerships: referral agreements, collaborations, co-hosting events.

Lesson 7.2: Identifying and Approaching Potential Partners

• Strategies for finding complementary businesses and services to partner with.

• Tips for making a compelling pitch and initiating partnership discussions.

Lesson 7.3: Structuring Win-Win Partnership Agreements

• Best practices for creating mutually beneficial agreements.

• Examples of successful partnership models.

• How to set clear expectations, responsibilities, and outcomes.

Lesson 7.4: Leveraging Partnerships for Long-Term Growth

• Ways to use partnerships to boost lead generation, marketing, and brand recognition.

• Maintaining strong, long-term relationships with partners.

Lesson 7.5: Scraping Google Listings for Cold Outreach

• How to scrape listings from Google to create targeted lists for outreach.

• Step-by-step guide on creating cold outreach lists.

• Tips for crafting effective cold outreach emails that lead to partnerships or clients.

Lesson 8.1: The Power of PR & Podcasts for Service-Based Businesses

• Why getting featured in media or on podcasts can help build your authority and brand.

• Examples of how PR and podcast appearances can lead to new clients and partnerships.

Lesson 8.2: Crafting Your PR Pitch

• How to create compelling pitches to get featured in blogs, magazines, and online publications.

• Step-by-step guide to writing a press release.

• Tips for building a media list and reaching out to journalists.

Lesson 8.3: Getting Booked on Podcasts

• Strategies for identifying podcasts where your expertise will be valuable.

• How to reach out to podcast hosts and get booked as a guest.

• Preparing for interviews to ensure you deliver a clear and impactful message.

Lesson 8.4: Maintaining PR & Podcast Relationships

• Building long-term relationships with media contacts and podcast hosts.

• How to leverage your media appearances to attract more clients and opportunities.